5 Days
Management Development Programme on Marketing Management was conducted by MSME
Development Institute, Karnal, a unit of the Ministry of Micro, Small and
Medium Enterprises, at E-Max Group of Institutions. M.K.Verma, Assistant Director, MSME was the Chief
Guest, he was inaugurated the programme and highlighted the importance of time
management, decision making, competitive strategy and effects of retail
promotion. He also congratulated the E-Max for organising such Programme to
create awareness among the students and faculty members. The object of this
programme was acquire multifarious skills to face this highly competitive
world. During the five-days activity, a number of eminent speakers shared their
views on various topics like Vikas Gupta, Director of Chanakya Academy of
Retail Management gives view on Customer Relationship Management, Types &
Techniques of sales Promotion, Power of Optimism Marketing, Effective
Interpersonal skills in marketing, Resolving conflict constructively. Prof.
Isha Bansal, Sahil Jindal & Askhpreet Kaur give their views on Consumer
Behaviour, Brand Equity & Marketing, Marketing Mix & Planning,
Understanding Customers, Seven Rules of Motivation, Leadership – The Sixth
steps of successful marketing etc.
Dr.
Sanjay Sharma, Director of E-Max School of Engg. & Applied Research urged
the participants to utilise the experience they gained from this programme. He
also expressed his gratefulness to the all the supporters of the institute for their support in this programme.
Speaking
on the occasion, Managing Director Pradeep Aggarwal of E-Max Group said the
programme focused on developing Marketing skills, Stress Management, Team Building and Management
Skills. Rajiv Bansal, Finance Secretary of E-Max Group said such programmes
were a part of enhancement of skills of students and retail management was
attached to everyone’s life.Chairman of the College P.R.Bansal thanked to the
Officers of MSME and said the students that such programmes were a part of
enhancement of skills.
The
participants of this programme also expressed satisfaction and happiness
stating that they had an opportunity to learn a lot of new ideas in the field of Marketing Management.